Creative and clever formats
Paris – Savoie – Rio de Janeiro
Less but better.
Today, all brands communicate on everything, all the time, and want to be on every social network to “tick the box”.
Play a little game: look at the number of likes on brand accounts and compare it to their hundreds of thousands of subscribers. CQFD. They speak continuously but are no longer audible. Something’s broken in communications, and it’s time we dared to say it.
So, after a stint in a minister’s office, at the Élysée Palace and in the startup world, I decided to create Komando.
Why the name, you may ask? Well, because I wanted to take a strong stand: to go against what advertising agencies usually do.
In concrete terms? No year-round support, just 6-month commando missions (now you’ve finally got it…) with a clear focus from the outset. Spoiler: no, “reaching young people” is not a clear brief. No turnkey brief passed on to every customer (and then entrusted to juniors), but a willingness to start from scratch every time, always looking for the side step that will make the difference in the ambient noise.
There’s no presumption of being “the best agency for everything”, but rather a desire to work differently, by building made-to-measure teams with the top 1% of freelancers, who are each experts in their own fields (branding, social media, art direction, public affairs, etc.).
To all those who recognize themselves in this manifesto,
